Despite
the revenue increase from the digital arena, mechanical sales have yet to
rise. The one challenge that the
music and film industries continue to face is the purchase of digital media. Most of the revenue is coming from
streaming sites such as Spotify and Pandora thanks to advertisers.
The
industry has had to change its model and now relies on business advertisers to carry
the weight. This may appear doomed
to failure but advertising equals dollars. Labels know it, software firms know it and bands must
realize it too. The times
are changing. By understanding the
reports released on this trend artists can legitimize themselves by finding
sponsorships and endorsements to cover the basic expenses.
Some
artists may decide they want to brand themselves environmentally conscious and
work with a company to retro fit their tour bus to bio fuel, or maybe they are
willing to promote the printer who is printing their flyers for the street
team. There are many ways to play
in advertising and marketing if you don’t have the monetary label backing that
many bands still covet. Many
options are available to artists seeking a connection with sponsors and brands
but you must appear even more legitimate to advertisers before they will
support you with products or cash.
To
learn more about how WF Consulting can give you a professional edge and shop
your project for endorsements and sponsorships send us an email. info@whisperfiercely.com or visit our website today. www.whisperfiercely.com
